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Geschäftserfolg in Indien: Strategien für den vielfältigsten Markt der Welt book cover by Dirk Holtbrügge, Carina B. Friedmann
Hardcover

Geschäftserfolg in Indien: Strategien für den vielfältigsten Markt der Welt

by Dirk Holtbrügge and Carina B. Friedmann

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Total $1,649.75

Hardcover · 340 pages Springer Berlin Heidelberg · 2011

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About the book

Geschäftserfolg in Indien

Die rasante wirtschaftliche Entwicklung Indiens wird häufig mit dem Erwachen eines schlafenden Elefanten verglichen. Ein Engagement in Indien muss jedoch sorgfältig geprüft werden. So stellen die mangelhafte Infrastruktur, Bürokratie, restriktive Gesetzgebung, Korruption und interkulturelle Managementkonflikte eine Herausforderung für ausländische Unternehmungen dar. In diesem Buch werden die Bedingungen für ausländische Unternehmungen in Indien anhand zahlreicher Praxisbeispiele dargestellt und konkrete Entscheidungshilfen für Markteintritt und Marktbearbeitung, die Gestaltung von Organisation und Personalmanagement sowie zur Beziehung zu staatlichen Institutionen und privaten Interessengruppen gegeben. Abgerundet werden diese Aspekte durch Fallstudien sowie einen umfangreichen Adressteil. Das Buch basiert auf langjähriger Beratung und Untersuchung deutscher Unternehmungen.

Details

Publisher
Springer Berlin Heidelberg
Authors
Dirk Holtbrügge, Carina B. Friedmann
Format
Hardcover
Published
Mar 31, 2011
ISBN-13
9783642172113
Pages
340
Printing
Printed on demand
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Geschäftserfolg in Indien for groups: pricing

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CopiesPrice per copyYou save
25 – 49 $65.99 12% off list
50 – 99 $65.24 13% off list
100+ $64.49 14% off list
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