Get Scrappy: Smarter Digital Marketing for Businesses Big and Small [9781400246014]

Overview

Marketing hasn’t gotten any easier. Don’t get frustrated. Get scrappy.

This revised edition of the book Publisher's Weekly called "a helpful digital marketing bible" features a new introduction, updates, and tools to help you get scrappy.

It’s an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses big and small. Yet, it’s also a challenging time, with a lot to do and an ever-changing array of platforms, features, and networks to master—all on a tighter budget.

Full of frameworks, hacks, tips, idea starters, and more, Get Scrappy is the handy guide you need to make sense of digital marketing today. Inc Magazine says: “This book...will help you take your marketing to the next level without having to increase your budget a dollar.”

In Get Scrappy, strategist Nick Westergaard helps marketers at organizations of all sizes:

• Demystify digital marketing
• Do more with less
• Build a standout brand that cuts through the clutter
• Create relevant and engaging content for social media
• Connect with your community of customers
• Measure what matters

The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Take your digital marketing from good to great with Get Scrappy.