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Go Long: Why Long-Term Thinking Is Your Best Short-Term Strategy
Paperback

Go Long: Why Long-Term Thinking Is Your Best Short-Term Strategy

by Dennis Carey, Brian Dumaine, Michael Useem and Rodney Zemmel

$15.80 / copy at 25+ copies As low as $14.00 at 1,000+Your best volume price

Total $395.00

Paperback · 140 pages University of Pennsylvania Press, Inc. · 2018

Format

Paperback
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About the book

Go Long

800-CEO-READ BESTSELLER

Featured in
Fortune, Harvard Business Review, and Entrepreneur, Go Long is "mandatory reading for the CEOs and boards of all public companies," according to David M. Rubenstein, co-founder and co-executive chairman of The Carlyle Group.


The lifespans of companies are growing shorter each day. Why do some companies thrive and grow, while others fail?


Inspired by the CEO Academy, the annual off-the-record gathering of chief executives organized by the authors, reveals how some of the world's most prominent business leaders resisted short-term pressures to successfully manage their organizations for the long term, and in turn, aim to create more jobs, more satisfied customers, and more shareholder wealth.

In Go Long, authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take you behind the scenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition.
Why did CEO Larry Merlo allow CVS to take a $2 billion hit—on purpose? How did former CEO Alan Mulally maneuver Ford's $48 billion turnaround? How did director Maggie Wilderotter and her fellow board members engage top management to embark on an unusual exercise to help Hewlett Packard Enterprise build a long-term strategy? Why did former CEO Paul Polman turn back to Unilever's original mission of leading with a purpose to fuel profits? How did former Verizon CEO Ivan Seidenberg convince his investors and board to allow him to make a $150 billion bet? How did former CEO George Buckley find a way to address investor calls for 3M to spend less on research and development while still finding a way to innovate?
These leaders argue that a short-term mindset might satisfy investors for this quarter or next, but there's a heavy price to be paid. Instead, they argue, long-term thinking is your best short-term strategy.

"Considering the enormous harm that short-term investing has done not only to companies, but to countries as well, this book should be required reading in boardrooms everywhere. A concise, powerful call for responsible, long-term business practices."—Kirkus Reviews

"A must-read. If you're looking to build or lead a company that grows consistently not just from quarter to quarter, but year to year … this book is for you."—Indra Nooyi, Board of Directors, Amazon; former Chairman and CEO, PepsiCo, Inc.



The book, Go Long: Why Long-Term Thinking Is Your Best Short-Term Strategy [Bulk, Wholesale, Quantity] ISBN#9781613630884 in Paperback by Dennis Carey, Brian Dumaine, Michael Useem, Rodney Zemmel may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Publisher
University of Pennsylvania Press, Inc.
Authors
Dennis Carey, Brian Dumaine, Michael Useem, Rodney Zemmel
Format
Paperback
Published
May 8, 2018
ISBN-13
9781613630884
ISBN-10
1613630883
Pages
140
Carton quantity
52 copies
Buying for a group

Go Long in bulk: pricing

Volume pricing applies automatically in your cart. No codes, no account needed.

CopiesPrice per copyYou save
25 – 99 $15.80 21% off list
100 – 249 $15.20 24% off list
250 – 499 $15.00 25% off list
500 – 999 $14.40 28% off list
1,000+ $14.00 30% off list
Ways groups use it

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Leadership development

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