Going Global: Enterprise 02.02 (Express Exec) book cover by Roger Cartwright

Going Global: Enterprise 02.02 (Express Exec) [9781841123165]

Name: Going Global: Enterprise 02.02 (Express Exec) [9781841123165]
SKU: 9781841123165
Availability: InStock

Author: Roger Cartwright

Paperback

SKU: 9781841123165

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

Price $19.95

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Overview

Fast track route to mastering globalization and successfully managing global expansion

Covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization

Examples and lessons from some of the world's most successful businesses, including Amazon.com, Boeing, P&O and Sony and ideas from the smartest thinkers, including Anthony Giddens, Noreena Herz, Naomi Klein, David Korten, Richard Lewis, Michael Porter, Fons Trompenaars and George Yip.

Includes a glossary of key concepts and a comprehensive resources guide

The book, Going Global: Enterprise 02.02 (Express Exec) [Bulk, Wholesale, Quantity] ISBN#9781841123165 in Paperback by Roger Cartwright may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Roger Cartwright

Format:

Paperback

Publication Date:

04/03/2002

ISBN-13:

9781841123165

Pages:

128

Publisher:

Wiley

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