Graphic Design School: The Principles and Practice of Graphic Design [9781394185665]

Overview

Revised and updated edition of the leading graphic design textbook, with new examples, the latest tools, and many new illustrations.

From understanding graphic design fundamentals, to developing original concepts, to creating finished designs—Graphic Design School develops design students' core competencies and provides practical advice and tips for how these fundamentals translate into new and evolving media. This Eighth Edition is updated with many new images and examples including apps, social media, magazines, websites, and books, presenting a comprehensive overview of the visual communications profession. Other updates in this edition include refreshed reading lists with more diverse practitioners, updated guidance, and media examples using the latest in graphic design software.

Graphic Design School, 8th Edition, covers the fundamentals of design including:

• Color, typographic rules and typefaces, web design and layout, and app or social media design
• Information architecture, file organization, and content management
• The importance of coding requirements and SEO
• Case studies, designer biographies, and student assignments for testing skills and concepts
• Revisits traditional printing techniques such as risograph and screen printing

Graphic Design School, 8th Edition includes full-color illustrations throughout, with pedagogical tools that focus on the growth of interdisciplinary learning and collaborations between design specialists, as well as highlights on key players in the past and present of graphic design.