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Green Gold: The Avocado's Remarkable Journey from Humble Superfood to Toast of a Nation book cover by Sarah Allaback, Monique F. Parsons
Paperback

Green Gold: The Avocado's Remarkable Journey from Humble Superfood to Toast of a Nation

by Sarah Allaback and Monique F. Parsons

$13.27 / copy at 25+ copies As low as $11.75 at 1,000+Your best volume price

Total $331.75

Paperback · 352 pages Catapult · 2026

Format

Paperback
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About the book

Green Gold

A lively and engrossing cultural history of the avocado and the people who transformed it into an American obsession

“Whether you’re a history buff or just enjoy a chip full of guacamole, you’ll be thoroughly captivated . . . Green Gold is a well researched, captivating story.” —Rick Bayless, James Beard Award-winning chef, author, and restaurateur


The avocado is the quintessential symbol of aspirational living, a ubiquitous agricultural favorite, and the driver of an $18 billion global industry. How did this regional Latin American staple become a star of Super Bowl ads and a byword for wellness? Documenting more than a century of cross-cultural cooperation, cutting-edge science, and savvy marketing, Green Gold tells the remarkable story of the fruit’s rise to prominence as both a culinary and cultural juggernaut.

Anchored by the story of two exceptional trees that stood out among hundreds of rivals, Green Gold is a spirited and often surprising behind-the-scenes look at how dedicated avocado enthusiasts in Mexico and California developed an ideal fruit to sell to the world. Navigating the Depression, two world wars, Mexican revolutions, violent drug lords, drought, and disease, these pioneers were driven by the avocado’s potential to captivate the palates and hearts of consumers across the globe. Their efforts, inspired by the success of California citrus, launched today’s lucrative industry and helped the avocado win a place among such supermarket staples as oranges and bananas.

Set against the rise of Southern California as an economic and cultural powerhouse and featuring delightful recipes (including vintage versions of guacamole and avocado toast), Green Gold is an entertaining and far-ranging exploration of the avocado’s journey to a central place in the American diet and global imagination.

The book, Green Gold: The Avocado's Remarkable Journey from Humble Superfood to Toast of a Nation [Bulk, Wholesale, Quantity] ISBN#9781640097674 in Paperback by Sarah Allaback, Monique F. Parsons may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Publisher
Catapult
Authors
Sarah Allaback, Monique F. Parsons
Format
Paperback
Published
May 12, 2026
ISBN-13
9781640097674
ISBN-10
1640097678
Pages
352
Carton quantity
32 copies
Buying for a group

Green Gold for groups: pricing

Volume pricing applies automatically in your cart. No codes, no account needed.

CopiesPrice per copyYou save
25 – 99 $13.27 30% off list
100 – 249 $12.89 32% off list
250 – 499 $12.51 34% off list
500 – 999 $12.13 36% off list
1,000+ $11.75 38% off list
Ways groups use it

Popular for

1
Leadership development

For new managers and leadership cohorts, a chapter per session.

2
Company book clubs

A shared vocabulary for the whole organization.

3
Offsites and conferences

A takeaway attendees will actually read, delivered to your venue.

Where can I buy 100 copies of Green Gold?

BookPal sells Green Gold in quantity. At 100 copies the price is $12.89 a copy, against a list price of $18.95, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.

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What does Green Gold cost when I buy for a group?

Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $13.27 (30% off list); 100 to 249 copies, $12.89 (32% off list); 250 to 499 copies, $12.51 (34% off list); 500 to 999 copies, $12.13 (36% off list); 1,000+ copies, $11.75 (38% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.

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Can you ship to several locations or people's homes?

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