Green Gold: The Avocado's Remarkable Journey from Humble Superfood to Toast of a Nation
by Sarah Allaback and Monique F. Parsons
$13.27 / copy at 25+ copies As low as $11.75 at 1,000+Your best volume price
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“Whether you’re a history buff or just enjoy a chip full of guacamole, you’ll be thoroughly captivated . . . Green Gold is a well researched, captivating story.” —Rick Bayless, James Beard Award-winning chef, author, and restaurateur
The avocado is the quintessential symbol of aspirational living, a ubiquitous agricultural favorite, and the driver of an $18 billion global industry. How did this regional Latin American staple become a star of Super Bowl ads and a byword for wellness? Documenting more than a century of cross-cultural cooperation, cutting-edge science, and savvy marketing, Green Gold tells the remarkable story of the fruit’s rise to prominence as both a culinary and cultural juggernaut.
Anchored by the story of two exceptional trees that stood out among hundreds of rivals, Green Gold is a spirited and often surprising behind-the-scenes look at how dedicated avocado enthusiasts in Mexico and California developed an ideal fruit to sell to the world. Navigating the Depression, two world wars, Mexican revolutions, violent drug lords, drought, and disease, these pioneers were driven by the avocado’s potential to captivate the palates and hearts of consumers across the globe. Their efforts, inspired by the success of California citrus, launched today’s lucrative industry and helped the avocado win a place among such supermarket staples as oranges and bananas.
Set against the rise of Southern California as an economic and cultural powerhouse and featuring delightful recipes (including vintage versions of guacamole and avocado toast), Green Gold is an entertaining and far-ranging exploration of the avocado’s journey to a central place in the American diet and global imagination.
The book, Green Gold: The Avocado's Remarkable Journey from Humble Superfood to Toast of a Nation [Bulk, Wholesale, Quantity] ISBN#9781640097674 in Paperback by Sarah Allaback, Monique F. Parsons may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
- Publisher
- Catapult
- Authors
- Sarah Allaback, Monique F. Parsons
- Format
- Paperback
- Published
- May 12, 2026
- ISBN-13
- 9781640097674
- ISBN-10
- 1640097678
- Pages
- 352
- Carton quantity
- 32 copies
Green Gold for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $13.27 | 30% off list |
| 100 – 249 | $12.89 | 32% off list |
| 250 – 499 | $12.51 | 34% off list |
| 500 – 999 | $12.13 | 36% off list |
| 1,000+ | $11.75 | 38% off list |
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BookPal sells Green Gold in quantity. At 100 copies the price is $12.89 a copy, against a list price of $18.95, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
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What does Green Gold cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $13.27 (30% off list); 100 to 249 copies, $12.89 (32% off list); 250 to 499 copies, $12.51 (34% off list); 500 to 999 copies, $12.13 (36% off list); 1,000+ copies, $11.75 (38% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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Green Gold: The Avocado's Remarkable Journey from Humble Superfood to Toast of a Nation
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