Grow the Core: How to Focus on your Core Business for Brand Success
by David Taylor
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BookPal × TalezoGrow the Core
Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times.
These days, it′s a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top–performing companies achieve superior results through a leading position in their core business. Unfortunately, there′s very little in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for brand success, with a program of eight workouts road-tested by the author's consultancy, the brandgym.
The book provides inspiration, practical advice and proven tools for building and strengthening your core business. It is packed with case studies from brandgym clients, including Mars, Friesland Campina, SAB Miller and Danone. The book features exclusive brandgym research, in addition to front–line experience on over one hundred brand coaching projects.
Details
- Publisher
- Wiley
- Author
- David Taylor
- Format
- Hardcover
- Published
- Mar 4, 2013
- ISBN-13
- 9781118484715
- Pages
- 256
- Carton quantity
- 20 copies
- Printing
- Printed on demand
Grow the Core for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $23.10 | 34% off list |
| 100 – 249 | $22.40 | 36% off list |
| 250 – 499 | $21.70 | 38% off list |
| 500 – 999 | $21.00 | 40% off list |
| 1,000+ | $20.30 | 42% off list |
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For new managers and leadership cohorts, a chapter per session.
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Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $23.10 (34% off list); 100 to 249 copies, $22.40 (36% off list); 250 to 499 copies, $21.70 (38% off list); 500 to 999 copies, $21.00 (40% off list); 1,000+ copies, $20.30 (42% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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Grow the Core: How to Focus on your Core Business for Brand Success
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