Guerrilla Advertising book cover by Jay Conrad Levinson

Guerrilla Advertising [9780395687185]

Paperback

SKU: 9780395687185

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

Price $18.99

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Overview

In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.

The book, Guerrilla Advertising [Bulk, Wholesale, Quantity] ISBN#9780395687185 in Paperback by Jay Conrad Levinson may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Jay Conrad Levinson

Format:

Paperback

Publication Date:

06/08/1994

ISBN-10:

0395687187

ISBN-13:

9780395687185

Pages:

Publisher:

HarperCollins

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