H2H Marketing: Case Studies on Human-to-Human Marketing (Springer Business Cases) book cover by

H2H Marketing: Case Studies on Human-to-Human Marketing (Springer Business Cases) [9783031223921]

Hardcover

SKU: 9783031223921

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Format Sturdy and long-lasting. Ideal for libraries and classrooms, and a polished choice for corporate gifts, leadership programs, or event takeaways.

Hardcover

Price $159.99

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Overview

H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.

The book, H2H Marketing: Case Studies on Human-to-Human Marketing (Springer Business Cases) [Bulk, Wholesale, Quantity] ISBN#9783031223921 in Hardcover by may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Format:

Hardcover

Publication Date:

07/20/2023

ISBN-13:

9783031223921

Pages:

Publisher:

Springer International Publishing

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