Health Analytics: Gaining the Insights to Transform Health Care (Wiley and SAS Business Series) [9781118383049]

Overview

The industry-wide transformation taking place across the health and life sciences ecosystem is mandating that organizations adopt new decision-making capabilities, based on science and real-world information. Analytics will be a required competency for the modern health enterprise; this book is about how to "cross the chasm." The ultimate analytics guide for the health industry leader, this essential book equips business leaders with little-to-no experience in analytics to understand how to incorporate analytics as a cornerstone of their 21st century competitive business strategy.

• Paints the picture for a new health enterprise, one focused on the patient
• Explores the financial components of this new operating model, using analytics to optimize the tradeoffs between cost and value
• Deals with the rising role of the consumer, using analytics to create a completely new health engagement model with individual recipients of care
• Looks at how analytics can drive innovations in care practice, patient-experienced medical outcomes, and analytically driven novel therapies optimized for the individual patient
• Presents a variety of text, tables, and graphics illustrating the various concepts being described

Within each section and chapter, Health Analytics assesses the current landscape, proposing a new model/concept, sharing real-world stories of how the old and new world come together, and framing a "how-to" for the reader in terms of growing that particular set of capabilities in their own enterprises.