How to Sell: Everything you need to think, know and do to have greater sales conversations
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BookPal × TalezoHow to Sell
Business Book Awards 2026 Shortlisted, Sales and Marketing category
The essential handbook for frontline salespeople who want to improve, and the sales managers and leaders who want to help them.
Selling is changing. As AI becomes ever more pervasive, your ability to have conversations that customers find enjoyable, insightful and productive becomes ever more important.
How to Sell focuses on conversational rather than consultative selling, recognizing a customer’s foundational values and emotional wants as well as their more pragmatic needs. It will help you build genuine human connection, deliver more positive buying experiences and have more effective sales conversations that deliver greater sales results.
Discover:
- How you need to think - six fundamental sales mindsets;
- What you need to know - five essential areas of sales knowledge;
- What you need to do – seven steps for greater sales conversations.
Because if you don’t know how to sell the benefits of your product, service or idea through a short and simple conversation, then you don’t know how to sell at all.
Details
- Publisher
- Practical Inspiration Publishing
- Author
- Steve Radford
- Format
- Hardcover
- Published
- Nov 25, 2025
- ISBN-13
- 9781788608640
- ISBN-10
- 178860864X
- Pages
- 238
- Carton quantity
- 20 copies
How to Sell for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $24.48 | 21% off list |
| 100 – 249 | $23.55 | 24% off list |
| 250 – 499 | $23.24 | 25% off list |
| 500 – 999 | $22.31 | 28% off list |
| 1,000+ | $21.69 | 30% off list |
Popular for
For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
A takeaway attendees will actually read, delivered to your venue.
Where can I buy 100 copies of How to Sell?
BookPal sells How to Sell in quantity. At 100 copies the price is $23.55 a copy, against a list price of $30.99, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
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- Volume prices apply automatically in the cart, with no code needed
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What does How to Sell cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $24.48 (21% off list); 100 to 249 copies, $23.55 (24% off list); 250 to 499 copies, $23.24 (25% off list); 500 to 999 copies, $22.31 (28% off list); 1,000+ copies, $21.69 (30% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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How to Sell: Everything you need to think, know and do to have greater sales conversations
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