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Ikonica: A Field Guide to Canada's Brandscape
Paperback

Ikonica: A Field Guide to Canada's Brandscape

by Jeanette Hanna and Alan Middleton

From $26.03 / copy at 25+ copies; lower per-copy prices at higher quantities (see Volume pricing) As low as $23.07 at 1,000+

Total $650.75

Paperback · 224 pages Douglas and McIntyre (2013) Ltd. · 2008

Format

Paperback
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About the book

Ikonica

From Roots to Rogers, Tim Hortons to Cirque du Soleil, Ikonica is a witty, thoughtful tour of the prime movers, triumphs, and flops of Canada's complex "brandscape." The first book to explore the country's rich and unique brand heritage as well as emerging trends, Ikonica draws on authors Jeannette Hanna's and Alan Middleton's years of experience as brand strategists. They profile global players like Four Seasons Hotels, domestic upstarts like WestJet, and everything in between. The book includes interviews with major business and cultural figures such as Paul House (Tim Hortons), Robert Milton (Air Canada), Fred Schaeffer (McCain), and William Thorsell (Royal Ontario Museum). The authors also offer a provocative analysis of what it takes for Canadian brands to "punch above their weight" in the economic minefield that is today's global marketplace. Pop packaging and 150 vibrant illustrations make Ikonica as appealing to students of culture as to businesspeople, marketers, and corporate history buffs.


Details

Publisher
Douglas and McIntyre (2013) Ltd.
Authors
Jeanette Hanna, Alan Middleton
Format
Paperback
Published
Sep 1, 2008
ISBN-13
9781553652755
ISBN-10
1553652754
Pages
224
Carton quantity
18 copies
Buying for a group

Ikonica for groups: pricing

Volume pricing applies automatically in your cart. No codes, no account needed.

CopiesPrice per copyYou save
25 – 99 $26.03 21% off list
100 – 249 $25.04 24% off list
250 – 499 $24.71 25% off list
500 – 999 $23.72 28% off list
1,000+ $23.07 30% off list
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Where can I buy 100 copies of Ikonica?

BookPal sells Ikonica in quantity. At 100 copies the price is $25.04 a copy, against a list price of $32.95, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.

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What does Ikonica cost when I buy for a group?

Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $26.03 (21% off list); 100 to 249 copies, $25.04 (24% off list); 250 to 499 copies, $24.71 (25% off list); 500 to 999 copies, $23.72 (28% off list); 1,000+ copies, $23.07 (30% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.

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