Inside the SEC: How One NCAA Conference Came to Dominate College Sports

Any casual sports fan who follows college sports in the United States, knows the SEC has some of the best teams, the deepest traditions, the most fanatical fans, some of the biggest football stadiums, the best venues, the most generous donors, the best coaches, their own network, and deep rivalries that continue to prevail, even among much competition and a digital/streaming world. Ratings, naming rights, sponsorship, NIL, and much more continue to grow and provide an extraordinary resource base to support the SEC and its member schools. In this highly engaging investigative nonfiction book, experienced sport business experts Rick Burton and Norm O’Reilly look under the hood of what they argue is the most successful college conference in the history of the NCAA. They will track at success and growth. They will dig deep with key personalities who helped attract new members and made key decisions to grow the reach and success of the conference and its member schools. They will tell stories that illustrate many of the paths taken and share why the success happened. Perhaps the most powerful evidence of the success of the SEC is the group of brands and schools that comprise the conference. Schools like Alabama, Texas, LSU, Kentucky, Florida, Tennessee and others are all household sporting brands for most sport fans across the country. In fact, “seven of the twelve [SEC] schools boast stadiums bigger than any in the NFL and 6.5 million [SEC] fans hit the road every year to hoot and holler their teams to victory.”

In short, the authors envision this book as a love letter to the SEC’s millions of avid fans.

The book, Inside the SEC: How One NCAA Conference Came to Dominate College Sports [Bulk, Wholesale, Quantity] ISBN#9781493096466 in Hardcover by Rick Burton, Norm O'Reilly may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.