Integrating Qualitative and Quantitative Methods: A Pragmatic Approach

Focusing on research designs for projects that collect both qualitative and quantitative data, David L. Morgan’s Integrating Qualitative and Quantitative Methods: A Pragmatic Approach discusses strategies for bringing qualitative and quantitative methods together so that their combined strengths accomplish more than is possible with a single method. The approach is broadly interdisciplinary, reflecting the interest in mixed methods research across the social sciences. In contrast to an "anything goes" approach or a naïve hope that "two methods are better than one," the author argues that projects using mixed methods must pay even more attention to research design than single method approaches. The book’s practical emphasis on mixed methods makes it useful both to active researchers and to students who intend to pursue such a career.

Chapter 1 is available for review on the publisher′s website, and provides a comprehensive introduction that is appropriate for assessing the overall content of this informative book.

The book, Integrating Qualitative and Quantitative Methods: A Pragmatic Approach [Bulk, Wholesale, Quantity] ISBN#9780761915232 in Paperback by David L. Morgan may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.