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Internal Branding: Wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen book cover by Holger Schmidt
Hardcover

Internal Branding: Wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen

by Holger Schmidt

$65.99 / copy at 25+ copies As low as $64.49 at 100+Your best volume price

Total $1,649.75

Hardcover · 210 pages Gabler Verlag · 2007

Format

Hardcover
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About the book

Internal Branding

Die Marke hat - immer noch - Hochkonjunktur. Doch viele Empfehlungen für gute und richtige Markenführung greifen zu kurz und bieten vorwiegend Lösungsansätze für schnell drehende Konsumgüter. Für die meisten Industrie- und Dienstleistungsunternehmen sind sie beinahe wertlos. Denn in diesen Wirtschaftsbereichen entstehen Marken nicht durch große Kommunikationskampagnen, sondern durch die direkte Interaktion des Kunden mit den Mitarbeitern. Den Mitarbeitern als "Markenbotschaftern" kommt hier ein bedeutender Stellenwert zu.

Im ersten Teil des Buches werden Voraussetzungen, Ziele und Instrumente des "Internal Branding" anhand konkreter Beispiele beschrieben. Checklisten zur Selbstkontrolle bieten dem Leser die Möglichkeit, den Status quo des eigenen Unternehmens zu überprüfen. Der zweite Teil des Buches enthält Case Studies aus Dienstleistung, Versicherung, Hotellerie und Mittelstand.

The book, Internal Branding: Wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen [Bulk, Wholesale, Quantity] ISBN#9783834905147 in Hardcover by Holger Schmidt may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Publisher
Gabler Verlag
Author
Holger Schmidt
Format
Hardcover
Published
Oct 4, 2007
ISBN-13
9783834905147
Pages
210
Buying for a group

Internal Branding in bulk: pricing

Volume pricing applies automatically in your cart. No codes, no account needed.

CopiesPrice per copyYou save
25 – 49 $65.99 12% off list
50 – 99 $65.24 13% off list
100+ $64.49 14% off list
Ways groups use it

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Leadership development

For new managers and leadership cohorts, a chapter per session.

2
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3
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