Internationale Werbeplanung: Eine Analyse unter besonderer Berücksichtigung der internationalen Werbebudgetierung (Wirtschaftswissenschaftliche Beiträge #133) [9783790809800]

Name: Internationale Werbeplanung: Eine Analyse unter besonderer Berücksichtigung der internationalen Werbebudgetierung (Wirtschaftswissenschaftliche Beiträge #133) [9783790809800]
SKU: 9783790809800
Availability: InStock

Author: Michael Streich

Paperback

SKU: 9783790809800

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

Gegenstand des Buches ist die internationale Werbeplanung, insbesondere die Ermittlung der länderspezifisch optimalen Werbebudgets. Basierend auf einem umfassenden, neuartigen und pragmatischen Planungsansatz werden entscheidungstheoretisch fundierte Modelle zur Bestimmung der Werbebudgets entwickelt. Schwerpunkte sind dabei die Darstellung der relevanten Rahmenbedingungen und der Interdependenzen sowie Verfahren zur Ermittlung der benötigten Inputdaten.

The book, Internationale Werbeplanung: Eine Analyse unter besonderer Berücksichtigung der internationalen Werbebudgetierung (Wirtschaftswissenschaftliche Beiträge #133) [Bulk, Wholesale, Quantity] ISBN#9783790809800 in Paperback by Michael Streich may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Michael Streich

Format:

Paperback

Publication Date:

12/12/1996

ISBN-13:

9783790809800

Pages:

223

Publisher:

Physica-Verlag HD

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