Introducing Marketing Research book cover by Paul Baines, Bal Chansarkar

Introducing Marketing Research [9780471497707]

Paperback

SKU: 9780471497707

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

Many textbooks have been published on marketing research but most are very quantitative and are also too detailed for students taking a one-semester course; they do not focus on important qualitative issues such as depth interviews and focus groups - the authors redress this imbalance. Written as an introduction to marketing research, this book also includes chapters on business to business marketing research and internet marketing research. The authors adopt a practical focus and include numerous examples as well as coursework assignments.

The book, Introducing Marketing Research [Bulk, Wholesale, Quantity] ISBN#9780471497707 in Paperback by Paul Baines, Bal Chansarkar may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Paul Baines Bal Chansarkar

Format:

Paperback

Publication Date:

05/30/2002

ISBN-13:

9780471497707

Pages:

Publisher:

Wiley

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