KFC in China: Secret Recipe for Success book cover by Warren Liu

KFC in China: Secret Recipe for Success [9780470823842]

Name: KFC in China: Secret Recipe for Success [9780470823842]
SKU: 9780470823842
Availability: InStock

Author: Warren Liu

Paperback

SKU: 9780470823842

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

Price $24.95

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Overview

Ranked #5 in INSEAD’s Top Ten Knowledge Articles for Q2 2009

This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.

The book, KFC in China: Secret Recipe for Success [Bulk, Wholesale, Quantity] ISBN#9780470823842 in Paperback by Warren Liu may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Warren Liu

Format:

Paperback

Publication Date:

09/26/2008

ISBN-13:

9780470823842

Pages:

200

Publisher:

Wiley

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