Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication (Information Age Economy)
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BookPal × TalezoLeveraging Mobile Media
Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.
Details
- Publisher
- Physica-Verlag HD
- Author
- Valerie Feldmann
- Format
- Paperback
- Published
- Feb 24, 2005
- ISBN-13
- 9783790815757
- Pages
- 270
Leveraging Mobile Media for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 49 | $96.79 | 12% off list |
| 50 – 99 | $95.69 | 13% off list |
| 100+ | $94.59 | 14% off list |
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Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication (Information Age Economy)
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