Logos that Last: How to Create Iconic Visual Branding
by Allan Peters
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*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*
*One of the “top 20 books that all graphic designers should read (and own),” according to Adobe.com*
Author Allan Peters is an award-winning graphic designer whose expertise in logos and rebranding has been tapped by major media outlets, including The New York Times and CNN. In this landmark guide for designers and brand strategists of any level, Peters distills his knowledge and experience from over two decades of designing for top brands such as Google, Amazon, Disney, Target, and Nike, as well as personal passion projects.
Over the years, Peters has developed a unique creative process, which he shares in Logos that Last for the very first time. Learn how to build great relationships with clients while cultivating consistency and productivity.
Logos that Last also includes:
- Detailed case studies that follow designs from concept to completion
- Tips for turning a good idea into a great logo
- Strategies for extending a great logo into a dynamic brand system
- Advice for turning your passion into your profession
With Logos that Last, discover how to create inventive, thoughtful, and enduring logos using Peters’s own hands-on, step-by-step process.
Details
- Publisher
- Rockport Publishers
- Author
- Allan Peters
- Format
- Hardcover
- Published
- Nov 7, 2023
- ISBN-13
- 9780760383179
- ISBN-10
- 0760383170
- Pages
- 208
- Carton quantity
- 14 copies
Logos that Last for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $24.80 | 38% off list |
| 100 – 249 | $23.20 | 42% off list |
| 250 – 499 | $21.60 | 46% off list |
| 500 – 999 | $20.80 | 48% off list |
| 1,000+ | $20.00 | 50% off list |
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What does Logos that Last cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $24.80 (38% off list); 100 to 249 copies, $23.20 (42% off list); 250 to 499 copies, $21.60 (46% off list); 500 to 999 copies, $20.80 (48% off list); 1,000+ copies, $20.00 (50% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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