Managing Intellectual Property: Innovation 01.10 (Express Exec) book cover by Chris Fitzsimmons

Managing Intellectual Property: Innovation 01.10 (Express Exec) [9781841123134]

Name: Managing Intellectual Property: Innovation 01.10 (Express Exec) [9781841123134]
SKU: 9781841123134
Availability: InStock

Author: Chris Fitzsimmons

Paperback

SKU: 9781841123134

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

Fast track route to managing and exploiting intellectual property

Covers the key areas of managing IPR from the alternative forms available and their means of protection to approaches for creating revenue and leveraging value

Examples and lessons from some of the world's most successful businesses, including BTG, IBM, Qualcomm and the Teletubbies, and ideas from the smartest thinkers, including Kevin Rivette, Jessica Litman, Thomas Stewart and Seth Shulman

Includes a comprehensive resources guide

The book, Managing Intellectual Property: Innovation 01.10 (Express Exec) [Bulk, Wholesale, Quantity] ISBN#9781841123134 in Paperback by Chris Fitzsimmons may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Chris Fitzsimmons

Format:

Paperback

Publication Date:

04/10/2002

ISBN-13:

9781841123134

Pages:

118

Publisher:

Wiley

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