Markenliebe: Konzeption und empirische Untersuchung eines ganzheitlichen kausalanalytischen Modells (Forschungsgruppe Konsum und Verhalten) [9783658183776]

Name: Markenliebe: Konzeption und empirische Untersuchung eines ganzheitlichen kausalanalytischen Modells (Forschungsgruppe Konsum und Verhalten) [9783658183776]
SKU: 9783658183776
Availability: InStock

Author: Renée Fröhling

Paperback

SKU: 9783658183776

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

Price $69.99

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Overview

Renée Fröhling entwickelt ein grundlegendes Verständnis zur Entstehung von Markenliebe und ihrer Wirkungen auf das Konsumentenverhalten. Die Autorin gibt konkrete Handlungsempfehlungen, welche entscheidenden Stellhebel von Unternehmen genutzt werden können, um den Aufbau von Markenliebe zu fördern und von den damit verbundenen, starken Verhaltenskonsequenzen zu profitieren. Das vorliegende ganzheitliche Modell bietet somit einen erheblichen Erkenntnisfortschritt zum Phänomen Markenliebe, das für viele Unternehmen die Königsdisziplin einer professionellen Markenführung darstellt.

The book, Markenliebe: Konzeption und empirische Untersuchung eines ganzheitlichen kausalanalytischen Modells (Forschungsgruppe Konsum und Verhalten) [Bulk, Wholesale, Quantity] ISBN#9783658183776 in Paperback by Renée Fröhling may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Renée Fröhling

Format:

Paperback

Publication Date:

05/22/2017

ISBN-13:

9783658183776

Pages:

348

Publisher:

Springer Fachmedien Wiesbaden

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