Market Matters: Exploring Cultural Processes in the Global Marketplace book cover by Christina Garsten

Market Matters: Exploring Cultural Processes in the Global Marketplace [9781349725427]

Name: Market Matters: Exploring Cultural Processes in the Global Marketplace [9781349725427]
SKU: 9781349725427
Availability: InStock

Author: Christina Garsten

Paperback

SKU: 9781349725427

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

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Paperback

Price $109.99

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Overview

Globalization of trade and organizational change increase the impact of markets in peoples' lives. But in what ways do markets matter? This book is about how financial analysts, marketing people, corporate leaders and other actors in Western market economies perceive, model, and use markets. It provides an ethnographic window into the cultural processes of contemporary markets; how people employ the market to solve problems, create capital, gain political ends, challenge economic processes, and delineate moral values and responsibilities.

The book, Market Matters: Exploring Cultural Processes in the Global Marketplace [Bulk, Wholesale, Quantity] ISBN#9781349725427 in Paperback by Christina Garsten may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Christina Garsten

Format:

Paperback

Publication Date:

11/06/2004

ISBN-13:

9781349725427

Pages:

243

Publisher:

Palgrave Macmillan UK

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