Market Research: The Process, Data, and Methods Using Stata (Springer Texts in Business and Economics)
by Erik Mooi, Marko Sarstedt and Irma Mooi-Reci
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This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata.
The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.
Details
- Publisher
- Springer Nature Singapore
- Authors
- Erik Mooi, Marko Sarstedt, Irma Mooi-Reci
- Format
- Paperback
- Published
- Dec 23, 2018
- ISBN-13
- 9789811353444
- Pages
- 416
- Printing
- Printed on demand
Market Research for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 49 | $96.79 | 12% off list |
| 50 – 99 | $95.69 | 13% off list |
| 100+ | $94.59 | 14% off list |
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Market Research: The Process, Data, and Methods Using Stata (Springer Texts in Business and Economics)
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