Marketing: Essentials book cover by Dana-Nicoleta Lascu

Marketing: Essentials [9781957725420]

Paperback

SKU: 9781957725420

Buy More - Save More. Below are the available bulk discount rates for each individual item when you purchase a certain amount
Quantity	Price	Savings
25 - 49		3%
50 - 99		4%
100+		5%

Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

Price $126.00

Current Stock:

Quantity

Total for 25 copies:

Adding to cart… The item has been added

This title is print on demand and requires additional processing time

Free shipping over $95
Price Match Guarantee. Found a better price? Let us know! We’ll work to match it so you get the best value with BookPal.

Overview

Essentials is a shorter, more concise treatment than most competitors and is known for its "easy read" and memorable examples. The eighth edition updates every topic to reflect the transformative shifts in marketing in an era of rapid technological change and economic and political uncertainty. This edition presents the latest innovations and strategies in digital marketing – including social media marketing, mobile marketing, and online marketing. The eighth edition also offers fresh insights into the impact of environmental developments and explores new areas related to customer relationship management, customer valuation, marketing analytics, brand communities, dynamic pricing, and sustainability.

The book, Marketing: Essentials [Bulk, Wholesale, Quantity] ISBN#9781957725420 in Paperback by Dana-Nicoleta Lascu may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Dana-Nicoleta Lascu

Format:

Paperback

Publication Date:

04/06/2024

ISBN-10:

1957725427

ISBN-13:

9781957725420

Pages:

Publisher:

SAGE Publications

Customer Reviews

Write a Review

This product hasn't received any reviews yet. Be the first to review this product!

Need Books? BookPal Makes it Easy

Free Shipping

Enjoy free ground shipping on us! Most orders over $95 qualify for free standard ground shipping.It takes an estimated 7-10 business days to deliver and may require additional processing time
Learn More
Dedicated Account Managers

At BookPal, we go beyond the transaction by providing personal support and a dedicated account manager for every customer.
Learn More
Flexible Delivery Options

We offer flexible delivery options such Free Ground Shipping (on most orders over $100), Expedited Premium, Expedited Express, International Shipping etc.
Learn More
Sales Tax Exemption

BookPal is a tax-exempt supplier for all 50 states. We can provide you with a tax-exempt certificate to use on your orders.
Learn More
Price Match Guarantee

With over 3 million book titles available, it's impossible to always be the lowest priced. If you find a lower price on a new title elsewhere that is available to ship in the quantity you need, we are happy to discount your books and match the lower price.
Learn More
Multiple Payment Options

BookPal accepts all major credit cards, PayPal, and checks by mail, along with Purchase Orders upon approval. We also accept ACH payments and wire transfers.
Learn More