Marketing: Eine entscheidungsorientierte Einführung
by Reinhold Decker, Frank Kroll, Martin Meißner and Ralf Wagner
$33.43 / copy at 25+ copies As low as $32.67 at 100+Your best volume price
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Die Autoren bieten einen kompakten Einstieg in das entscheidungsorientierte Marketing. Im Zentrum steht die Vermittlung eines elementaren Methoden- und Modellverständnisses. Der Leser soll auf diese Weise in die Lage versetzt werden, qualitatives Faktenwissen mit analytischen Denkprinzipien zu verbinden, um so profunde Marketingentscheidungen treffen oder vorbereiten zu können. Die in den einzelnen Kapiteln behandelten Themenstellungen werden, der grundsätzlichen Zielsetzung des Buches folgend, sowohl unter qualitativen als auch unter quantitativen Gesichtspunkten behandelt.
Der Inhalt
- Einführung in das Marketing
- Marketingrelevante Grundlagen der Entscheidungstheorie
- Strategisches Marketing
- Produktpolitik
- Preispolitik
- Kommunikationspolitik
- Vertriebspolitik
The book, Marketing: Eine entscheidungsorientierte Einführung [Bulk, Wholesale, Quantity] ISBN#9783540874553 in Paperback by Reinhold Decker, Frank Kroll, Martin Meißner, Ralf Wagner may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
- Publisher
- Springer Berlin Heidelberg
- Authors
- Reinhold Decker, Frank Kroll, Martin Meißner, Ralf Wagner
- Format
- Paperback
- Published
- Feb 2, 2016
- ISBN-13
- 9783540874553
- Pages
- 268
- Printing
- Printed on demand
Marketing in bulk: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 49 | $33.43 | 12% off list |
| 50 – 99 | $33.05 | 13% off list |
| 100+ | $32.67 | 14% off list |
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Marketing: Eine entscheidungsorientierte Einführung
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