Marketing Plans: A Complete Guide in Pictures
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BookPal × TalezoMarketing Plans
Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there. It's not difficult to spot those organizations that have failed to adopt a marketing approach!
In order for managers and students to quickly grasp the key principles, one of the world's leading marketing educators, Malcolm McDonald, has teamed up with expert cartoonist and educational designer, Peter Morris, to create this short, unique and powerful guide.
Using black and white cartoons and graphics packed with ideas and examples, Marketing Plans: A Complete Guide in Pictures is a highly accessible primer that is both a rigorous and serious introduction to the subject for those discovering marketing for the first time, and a versatile companion for more experienced professionals.
This book is based on the international bestseller Marketing Plans: How to Prepare Them, How to Use Them by Malcolm McDonald and Hugh Wilson (Wiley).
Details
- Publisher
- Wiley
- Author
- Malcolm McDonald
- Format
- Paperback
- Published
- Mar 12, 2012
- ISBN-13
- 9781119943136
- Pages
- 176
- Carton quantity
- 32 copies
- Printing
- Printed on demand
Marketing Plans for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $22.44 | 34% off list |
| 100 – 249 | $21.76 | 36% off list |
| 250 – 499 | $21.08 | 38% off list |
| 500 – 999 | $20.40 | 40% off list |
| 1,000+ | $19.72 | 42% off list |
Popular for
For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
A takeaway attendees will actually read, delivered to your venue.
Where can I buy 100 copies of Marketing Plans?
BookPal sells Marketing Plans in quantity. At 100 copies the price is $21.76 a copy, against a list price of $34.00, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
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- Volume prices apply automatically in the cart, with no code needed
- Order at least 10 business days before you need the books (11 from mid-November through December)
What does Marketing Plans cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $22.44 (34% off list); 100 to 249 copies, $21.76 (36% off list); 250 to 499 copies, $21.08 (38% off list); 500 to 999 copies, $20.40 (40% off list); 1,000+ copies, $19.72 (42% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
How fast can I get copies of Marketing Plans?
This title is printed on demand, so it needs production time before it ships. Need them by a specific date? Request a quote and we'll confirm timing before you pay.
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Marketing Plans: A Complete Guide in Pictures
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