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Marketing Research Principles: Putting Theory Into Practice book cover by Kenneth E. Clow, Karen Elaine James

Marketing Research Principles: Putting Theory Into Practice [9781891002557]

Author: Kenneth E. Clow Karen Elaine James
Paperback
SKU: 9781891002557
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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Price $126.00

Total for 25 copies:

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Overview

The third edition of Marketing Research Principles offers a strong emphasis on how to use marketing research to make better management decisions (w/application of marketing research to marketing and business situations). The authors focus on understanding and interpreting marketing research studies, and throughout the book they integrate data analysis, interpretation, application, data presentation, and decision-making.



The book, Marketing Research Principles: Putting Theory Into Practice [Bulk, Wholesale, Quantity] ISBN#9781891002557 in Paperback by Kenneth E. Clow, Karen Elaine James may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:
Kenneth E. Clow Karen Elaine James
Format:
Paperback
Publication Date:
03/24/2020
ISBN-10:
1891002554
ISBN-13:
9781891002557
Pages:
530
Publisher:
SAGE Publications

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