null
Loading…
Skip to main content
Marketing Strategy book cover by Steven P. Schnaars
Paperback

Marketing Strategy

by Steven P. Schnaars

Paperback · 240 pages Free Press · 1997

Format

Paperbackfrom $16.21
Volume pricing

The more copies, the less each one costs

Applied automatically in your cart. No code needed.

More than a box of books

Turn this order into a program

Groups that order in bulk often pair the copies with something more. We handle the extras so you don't have to.

About the book

Marketing Strategy

Marketing Strategy has become a classic centrist marketing text. Now, Steven Schnaars has updated and revised this clearly written, classroom-tested, and essential text to accommodate rapid changes in the business world. Combining his centrist approach to basic theory with practical real-world examples, this updated edition includes new and expanded chapters on price as a competitive weapon (with a discussion on "everyday low pricing" versus hi-low promotional pricing"), speed as a strategy (including the strategic uses of computers), globalization (including the customization-standardization debate), and customer satisfaction. Throughout, Schnaars focuses on the three Cs: customers, competition, and changing market trends.

The book, Marketing Strategy [Bulk, Wholesale, Quantity] ISBN#9780684831916 in Paperback by Steven P. Schnaars may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Publisher
Free Press
Author
Steven P. Schnaars
Format
Paperback
Published
Nov 17, 1997
ISBN-13
9780684831916
ISBN-10
0684831910
Pages
240
Carton quantity
28 copies
Buying for a group

Marketing Strategy in bulk: pricing

Volume pricing applies automatically in your cart. No codes, no account needed.

CopiesPrice per copyYou save
25 – 99 $22.36 20% off list
100 – 249 $19.01 32% off list
250 – 499 $18.45 34% off list
500 – 999 $17.89 36% off list
1,000+ $16.21 42% off list
Ways groups use it

Popular for

1
Leadership development

For new managers and leadership cohorts, a chapter per session.

2
Company book clubs

A shared vocabulary for the whole organization.

3
Offsites and conferences

A takeaway attendees will actually read, delivered to your venue.

How fast can I get copies of Marketing Strategy?

Need them by a specific date? Request a quote and we'll confirm timing before you pay.

Can you ship to several locations or people's homes?

Yes. We ship in bulk to one address, to multiple sites, or to individual recipients, in the US and internationally. See fulfillment options.

Can I get a formal quote for approval before ordering?

Yes. Request a quote and we'll send a PDF you can forward for approval.

Do you accept purchase orders and tax-exempt orders?

Yes. We accept purchase orders upon approval, as well as cards, PayPal, ACH, wire transfers and checks. BookPal is a tax-exempt supplier in all 50 states. See purchase orders and sales tax exemption.

What if I find a lower price?

Send us the link. We match prices from other bulk booksellers and distributors on a new copy in the same edition, available to ship in the quantity you need. Clearance sales and pricing errors are the exception, and we'll tell you quickly if that's the case. Start a price match.

Customer reviews

What buyers say

Be the first to review
Send for approval

Get a yes from your approver

Marketing Strategy
Email it to my approver

Your approver gets a link to this page with the quantity set and an "Approve and order" button. Nothing is sent until you press send in your email app.

Log In
Review Your Cart
Your cart is empty Your cart is empty Your cart is empty
Recently Viewed Recently Viewed
Back to top Back to top