Marketing Technology: Integrating Martech for Transformational Marketing
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BookPal × TalezoMarketing Technology
Marketing Technology is the ideal textbook for understanding technology-driven marketing strategy in a digital-first world.
This textbook provides upper-level undergraduate and postgraduate students with a comprehensive understanding of how innovation shapes marketing strategy and practice in the modern business environment.
Blending theory, strategic models and applied insights, this textbook explores the technologies transforming marketing from: artificial intelligence and machine learning to blockchain, automation and augmented, virtual and mixed realities. Students will learn how to use data and critical thinking to deliver measurable impact and build customer trust in an era of continuous digital evolution.
Designed for academic alignment, with key terms, key points, exercises, and reflective questions and real-world application, this textbook includes:
- Detailed coverage of the historical connection between technology and marketing, big data, neuromarketing, smart devices for enhanced consumer engagement, Internet of Things (IoT) and their role in contemporary marketing strategy
- Frameworks for optimizing campaign performance through analytics, automation and return on investment measurement
- Ethical perspectives are explored in each chapter highlighting responsible and transparent use of marketing technology
- Online lecturer resources include presentation slides
Whether studying digital marketing, strategic marketing or marketing management, Marketing Technology by Ediz Edip Akçay, equips students with the expertise and confidence to analyse, apply and innovate with the tools shaping the future of marketing.
The book, Marketing Technology: Integrating Martech for Transformational Marketing [Bulk, Wholesale, Quantity] ISBN#9781398625273 in Hardcover by Ediz Edip Akçay may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
- Publisher
- Kogan Page
- Author
- Ediz Edip Akçay
- Format
- Hardcover
- Published
- Feb 24, 2026
- ISBN-13
- 9781398625273
- ISBN-10
- 1398625272
- Pages
- 416
- Carton quantity
- 20 copies
Marketing Technology for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $75.05 | 21% off list |
| 100 – 249 | $72.20 | 24% off list |
| 250 – 499 | $71.25 | 25% off list |
| 500 – 999 | $68.40 | 28% off list |
| 1,000+ | $66.50 | 30% off list |
Popular for
For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
A takeaway attendees will actually read, delivered to your venue.
Where can I buy 100 copies of Marketing Technology?
BookPal sells Marketing Technology in quantity. At 100 copies the price is $72.20 a copy, against a list price of $95.00, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
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What does Marketing Technology cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $75.05 (21% off list); 100 to 249 copies, $72.20 (24% off list); 250 to 499 copies, $71.25 (25% off list); 500 to 999 copies, $68.40 (28% off list); 1,000+ copies, $66.50 (30% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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Marketing Technology: Integrating Martech for Transformational Marketing
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