Märkte explorieren: Eine kurze organisationstheoretisch informierte Handreichung
by Stefan Kühl
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Organisationen reagieren – anders als es die klassische Marktforschung suggeriert – nicht auf objektiv gegebene Umweltbedingungen, sondern sie erfinden, erschaffen und konstruieren sich ihre Wirklichkeit selbst. Denn aus den verwirrenden, chaotischen und irritierenden Eindrücken ziehen Organisationen jene Informationen, mit denen sie sich ein Bild von ihrem Umfeld machen können, das es ihnen erlaubt, sich einigermaßen sicher in dieser Umwelt bewegen zu können. Bei der Exploration der Umwelt – oder enger: der Exploration der Märkte – geht es darum, diesen Konstruktionsprozess über Prozesse des „Re-Framing“, der „Degeneralisierung“ und der „Hypothesenbildung“ so zu beeinflussen, dass Organisationen Ungewohntes sehen können.
The book, Märkte explorieren: Eine kurze organisationstheoretisch informierte Handreichung [Bulk, Wholesale, Quantity] ISBN#9783658134242 in Paperback by Stefan Kühl may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
- Publisher
- Springer Fachmedien Wiesbaden
- Author
- Stefan Kühl
- Format
- Paperback
- Published
- Jul 19, 2016
- ISBN-13
- 9783658134242
- Pages
- 61
- Printing
- Printed on demand
Märkte explorieren in bulk: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 49 | $15.83 | 12% off list |
| 50 – 99 | $15.65 | 13% off list |
| 100+ | $15.47 | 14% off list |
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