Mavericks at Work: Why the Most Original Minds in Business Win

The first book to document this change, Mavericks at Work is business "edutainment" for a smart, ambitious readership, profiling some of the most exciting—and often eccentric—CEOs in the United States, while detailing their remarkable business strategy for success.

Who’s going to write the next chapter in the saga of American business? Who’s going to chronicle the best way to compete, the new way to win? That’s the mission of Mavericks at Work, a book that profiles a network of rebels who are creating a new business model built on disruptive innovation that makes use of fresh principles and captures what it means to be a state-of-the-art organization. Including such pioneering companies as ING Direct, Southwest Airlines, Pixar, HBO, Anthropologie, Craigslist, Netflix, and Commerce Bank, this book is nothing short of a lively new intellectual agenda for leadership and business.

Explore the next practices from the companies rewriting the rules of competition:

• Corporate Culture as a Weapon: Learn how companies like Southwest Airlines and Pixar build distinctive workplaces that attract top talent and create an unshakeable competitive edge.
• Game-Changing Business Models: Go inside the operations of disruptors like Netflix, ING Direct, and Craigslist to see how they are rethinking the logic of how business gets done.
• Competition as Advocacy: See why the most effective way to outperform the competition is to outthink them, turning your company into a cause with a clear point of view.
• Open-Source Innovation: Discover how to tap into the intellectual capital of the whole world, persuading brilliant people to work with you—even if they don’t work for you.