Overview
As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.The book, Media Management: Leveraging Content for Profitable Growth [Bulk, Wholesale, Quantity] ISBN#9783540440055 in Hardcover by may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
Format:
Hardcover
Publication Date:
12/10/2002
ISBN-13:
9783540440055
Pages:
186
Publisher:
Springer Berlin Heidelberg
