Medienmarketing: Branding – Werbung – Corporate Identity (Bibliothek der Mediengestaltung)
by Peter Bühler, Patrick Schlaich and Dominik Sinner
From $15.83 / copy at 25+ copies; lower per-copy prices at higher quantities (see Volume pricing) As low as $15.47 at 100+
Total $395.75
Format
The more copies, the less each one costs
Applied automatically in your cart. No code needed.
Turn this order into a program
Groups that order together often pair the copies with something more. We handle the extras so you don't have to.
Branded cover stickers on paperbacks from 100 copies, plus bookplates, inserts and belly bands. Your specialist confirms what fits your title.
Customization options Ship to every readerOne address, many sites or individual recipients' homes, in the US and abroad.
Fulfillment options Pair it with a branded journalJournals with your logo or each reader's name, for the same group.
Branded journals
Bring in a speaker
BookPal is partnering with Talezo to help you find and book authors, speakers and performers for your event.
BookPal × TalezoMedienmarketing
Dieses Buch aus der Reihe „Bibliothek der Mediengestaltung“ gibt eine kompakte Einführung in das Medienmarketing mit den Schwerpunkten Branding, Werbung und Corporate Identity. Es richtet sich sowohl an Studierende als auch an Auszubildende. Seine praxisorientierten Aufgaben mit Musterlösungen helfen außerdem, das Gelernte in die Praxis zu übertragen.
Autoren behandeln umfangreiche ThemengebieteFür dieses Buch über das Medienmarketing haben die Autoren eine Vielzahl an Informationen über Digital- und Printmedien zusammengetragen, darunter:· Zielgruppen
· Branding
· Corporate Identity
· Werbung
In der Einführung kann der Leser darüber hinaus Wissenswertesaus den folgenden Bereichen nachschlagen:
· Marketing
· Distribution
· Produkte
· Preisbildung
· Marktforschung
· Kunden
So kann sich der Leser zunächst einen allgemeinen Überblick über die Thematik verschaffen, ehe ihn die Autoren tiefer in die Materie einführen.Lesen Sie auch die anderen Bände dieser SammlungFür die „Bibliothek der Mediengestaltung“ wurden die Themen des „Kompendiums der Mediengestaltung“ komplett neu strukturiert, vollständig überarbeitet und in ein handliches Format gebracht. Leitlinien waren hierbei die Anpassung an die Entwicklungen in der Werbe- und Medienbranche sowie die Berücksichtigung der aktuellen Rahmenpläne und Studienordnungen sowie Prüfungsanforderungen der Ausbildungs- und Studiengänge. Lesen Sie ergänzend zu diesem Buch über das Medienmarketing auch die anderen Bände, um Ihr Wissen in diesem Themengebiet allumfassend aufzufrischen. So sind beispielsweise Bücher in den folgenden Bereichen erschienen:
· Crossmedia Publishing
· Datenmanagement
· Digital Publishing
· Internet
Details
- Publisher
- Springer Berlin Heidelberg
- Authors
- Peter Bühler, Patrick Schlaich, Dominik Sinner
- Format
- Paperback
- Published
- Apr 5, 2019
- ISBN-13
- 9783662553947
- Pages
- 103
Medienmarketing for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 49 | $15.83 | 12% off list |
| 50 – 99 | $15.65 | 13% off list |
| 100+ | $15.47 | 14% off list |
Popular for
For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
A takeaway attendees will actually read, delivered to your venue.
Where can I buy 100 copies of Medienmarketing?
BookPal sells Medienmarketing in quantity. At 100 copies the price is $15.47 a copy, against a list price of $17.99, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
- New books only, straight from the publisher
- Volume prices apply automatically in the cart, with no code needed
- Order at least 10 business days before you need the books (11 from mid-November through December)
What does Medienmarketing cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 49 copies, $15.83 (12% off list); 50 to 99 copies, $15.65 (13% off list); 100+ copies, $15.47 (14% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
How fast can I get copies of Medienmarketing?
Need them by a specific date? Request a quote and we'll confirm timing before you pay.
Can you ship to several locations or people's homes?
Yes. We ship group orders to one address, to multiple sites, or to individual recipients, in the US and internationally. See fulfillment options.
Can I get a formal quote for approval before ordering?
Yes. Request a quote and we'll send a PDF you can forward for approval.
Do you accept purchase orders and tax-exempt orders?
Yes. We accept purchase orders upon approval, as well as cards, PayPal, ACH, wire transfers and checks. BookPal is a tax-exempt supplier in all 50 states. See purchase orders and sales tax exemption.
What if I find a lower price?
Send us the link. We match prices from other booksellers and distributors on a new copy in the same edition, available to ship in the quantity you need. Clearance sales and pricing errors are the exception, and we'll tell you quickly if that's the case. Start a price match.
Write a Review
Medienmarketing: Branding – Werbung – Corporate Identity (Bibliothek der Mediengestaltung)
Teams also order
A colleague asked you to approve this order
Your quote list
Add books as you browse, then request one quote for all of them.