Mobile Marketing
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BookPal × TalezoMobile Marketing
A Blueprint for Mobile Marketing Best Practices
“Drawing on lessons from one of Europe's most successful telecommunications companies, Mobile Marketing expertly explains the rules and lessons of the emerging mobile world. This is must reading for the marketing professional.”
Malcolm Gladwell
“Digital will change advertising more than it did the music business. Mobile digital will be the true hero of this radical change. This book is about the early signs of this revolution. A must-read.”
Serdar Erener, Adman
“Turkcell has proved to be one of the innovators and drivers of mobile marketing throughout EMEA. It therefore comes as no surprise that they should produce such a comprehensive guide to mobile marketing. The book contains both simple overviews of the prevailing technologies found in mobile marketing and more importantly some clear guidance on how to use them.”
Paul Berney, Managing Director Europe, Mobile Marketing Association
“The authors have done a terrific job discussing the compelling case studies and carefully elaborating on the lessons learned. Mobile marketing is a very effective way to engage consumers and brands to create a win-win solution, and this book explains how to achieve it.”
Chetan Sharma, President, Chetan Sharma Consulting, and coauthor of Mobile Advertising
About the Book
Today, integrating a mobile marketing platform into existing communication channels can be the difference between success and failure. Marketing has evolved by leaps in bounds in just the past few years. If you haven't already “gone mobile,” you need to start now. Yesterday was too late.
Written by top researchers at Bog˘aziçi University in conjunction with Turkey's leading mobile operator, Turkcell, Mobile Marketing is a blueprint for creating a mobile platform that connects you with customers in new, unique, and potentially profitable ways.
The book brings you fully up to date on the world of mobile marketing with the latest facts, statistics, and academic research about the mobile medium and mobile consumer behavior. Filled with case studies from Turkcell's impressive portfolio of clients, Mobile Marketing covers:
- The Basics of Mobile Marketing: short message service (SMS), multimedia messaging services (MMS), Internet, interactive voice response (IVR), games, services, and more
- Unique Value Propositions: convenience, personalization, localization, privacy, and more
- Factors Influencing Mobile Consumer Behavior: demographics, cultural values, consumer history, social network data, peer pressure, and more
- Mobile Markets of the Future: health services, distance learning, emergency services, television, commerce, government services, and more
Details
- Publisher
- McGraw Hill LLC
- Format
- Hardcover
- Published
- Jan 10, 2011
- ISBN-13
- 9780071743020
- ISBN-10
- 0071743022
- Pages
- 176
- Carton quantity
- 44 copies
Mobile Marketing for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 20 – 99 | $18.56 | 36% off list |
| 100 – 249 | $17.69 | 39% off list |
| 250 – 499 | $16.53 | 43% off list |
| 500 – 999 | $15.37 | 47% off list |
| 1,000+ | $14.50 | 50% off list |
Popular for
For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
A takeaway attendees will actually read, delivered to your venue.
Where can I buy 100 copies of Mobile Marketing?
BookPal sells Mobile Marketing in quantity. At 100 copies the price is $17.69 a copy, against a list price of $29.00, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
- New books only, straight from the publisher
- Volume prices apply automatically in the cart, with no code needed
- Order at least 10 business days before you need the books (11 from mid-November through December)
What does Mobile Marketing cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 20 to 99 copies, $18.56 (36% off list); 100 to 249 copies, $17.69 (39% off list); 250 to 499 copies, $16.53 (43% off list); 500 to 999 copies, $15.37 (47% off list); 1,000+ copies, $14.50 (50% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
How fast can I get copies of Mobile Marketing?
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Can you ship to several locations or people's homes?
Yes. We ship group orders to one address, to multiple sites, or to individual recipients, in the US and internationally. See fulfillment options.
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