Mobile Strategy: Marken- und Unternehmensführung im Angesicht des Mobile Tsunami
by Mark Wächter
$52.79 / copy at 25+ copies As low as $51.59 at 100+Your best volume price
Total $1,319.75
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BookPal × TalezoMobile Strategy
Wie sich Unternehmen strategisch ganzheitlich auf allen Ebenen auf die neuen mobilen Zielgruppen einstellen, erklärt Mark Wächter - der offizielle Mr. Mobile der Branche - in diesem Grundlagenwerk. Eine mobile Strategie zu entwickeln bedeutet weit mehr, als eine App auf den Markt zu bringen. Als Unternehmen "ein bißchen Mobile zu machen" reicht heute längst nicht mehr aus, um auch mittelfristig zu bestehen. Denn: Die Konsumenten ticken anders, insbesondere die jüngeren - die Zielgruppe der Zukunft. Sie kaufen, kommunizieren und vernetzen sich heute schon überwiegend über Smartphones. Ein umfassendes Grundlagenwerk für Unternehmenslenker, Marketing- und Salesverantwortliche, künftige Chief-Mobile-Officers und alle, die Mobile zu einem nachhaltig erfolgreichen Kanal im Unternehmen machen wollen.
The book, Mobile Strategy: Marken- und Unternehmensführung im Angesicht des Mobile Tsunami [Bulk, Wholesale, Quantity] ISBN#9783658060107 in Paperback by Mark Wächter may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
- Publisher
- Springer Fachmedien Wiesbaden
- Author
- Mark Wächter
- Format
- Paperback
- Published
- Dec 8, 2015
- ISBN-13
- 9783658060107
- Pages
- 237
- Printing
- Printed on demand
Mobile Strategy in bulk: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 49 | $52.79 | 12% off list |
| 50 – 99 | $52.19 | 13% off list |
| 100+ | $51.59 | 14% off list |
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Mobile Strategy: Marken- und Unternehmensführung im Angesicht des Mobile Tsunami
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