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Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing) book cover by Peter S.H. Leeflang, Jaap E. Wieringa, Tammo H.A. Bijmolt, Koen H. Pauwels
Hardcover

Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing)

by Peter S.H. Leeflang, Jaap E. Wieringa, Tammo H.A. Bijmolt and Koen H. Pauwels

Hardcover · 408 pages Springer New York · 2014

Format

Hardcoverfrom $146.19
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About the book

Modeling Markets

This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions.

Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations. 

In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models. The most current insights and innovations in quantitative marketing are presented, including in-depth discussion of Bayesian estimation methods. Throughout the book, the authors provide examples and illustrations. This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena.


The book, Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing) [Bulk, Wholesale, Quantity] ISBN#9781493920853 in Hardcover by Peter S.H. Leeflang, Jaap E. Wieringa, Tammo H.A. Bijmolt, Koen H. Pauwels may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Publisher
Springer New York
Authors
Peter S.H. Leeflang, Jaap E. Wieringa, Tammo H.A. Bijmolt, Koen H. Pauwels
Format
Hardcover
Published
Nov 13, 2014
ISBN-13
9781493920853
Pages
408
Printing
Printed on demand
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Modeling Markets in bulk: pricing

Volume pricing applies automatically in your cart. No codes, no account needed.

CopiesPrice per copyYou save
25 – 49 $149.59 12% off list
50 – 99 $147.89 13% off list
100+ $146.19 14% off list
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