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Moderating Focus Groups: A Practical Guide for Group Facilitation [9780761920441]

Moderating Focus Groups: A Practical Guide for Group Facilitation [9780761920441]

Author: Thomas L. Greenbaum
Paperback
SKU: 9780761920441
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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Price $199.00

Total for 25 copies:

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Overview

Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.



The book, Moderating Focus Groups: A Practical Guide for Group Facilitation [Bulk, Wholesale, Quantity] ISBN#9780761920441 in Paperback by Thomas L. Greenbaum may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:
Thomas L. Greenbaum
Format:
Paperback
Publication Date:
11/18/1999
ISBN-10:
0761920447
ISBN-13:
9780761920441
Pages:
264
Publisher:
SAGE Publications

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