Moderner Wahlkampf: Blick hinter die Kulissen book cover by

Moderner Wahlkampf: Blick hinter die Kulissen [9783810035325]

Paperback

SKU: 9783810035325

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

Amerikanisierung und Politikmarketing sind die Schlagwörter, wenn man die Modernisierung der bundesdeutschen Wahlkämpfe betrachtet. Was ist eingentlich modern an dem modernen Wahlkampf? In diesem Buch werden insbesondere Einblicke in die Techniken der modernen Wahlkampfgestaltung vorgestellt, wie z. B. Elemente des Projekt- und Kommunikationsmanagements, die Vermarktung der politischen Aussage, die Personalisierung u. a. Daneben werden heute aktuelle Wahlkampfmethoden der Antike, wahlsoziologische Überlegungen und zukünftige Entwicklungpotentiale aufgezeigt- insgesamt alles Aspekte des modernen Wahlkampfes.

The book, Moderner Wahlkampf: Blick hinter die Kulissen [Bulk, Wholesale, Quantity] ISBN#9783810035325 in Paperback by may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Format:

Paperback

Publication Date:

03/31/2003

ISBN-13:

9783810035325

Pages:

Publisher:

VS Verlag für Sozialwissenschaften

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