Multichannel Marketing: Metrics and Methods for On and Offline Success book cover by Akin Arikan

Multichannel Marketing: Metrics and Methods for On and Offline Success [9780470239599]

Name: Multichannel Marketing: Metrics and Methods for On and Offline Success [9780470239599]
SKU: 9780470239599
Availability: InStock

Author: Akin Arikan

Paperback

SKU: 9780470239599

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.

The book, Multichannel Marketing: Metrics and Methods for On and Offline Success [Bulk, Wholesale, Quantity] ISBN#9780470239599 in Paperback by Akin Arikan may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Akin Arikan

Format:

Paperback

Publication Date:

04/28/2008

ISBN-13:

9780470239599

Pages:

312

Publisher:

Wiley

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