Multidimensionales Service Prototyping: Service Innovationen kreieren, kommunizieren und bewerten
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Das Buch stellt einen neuen Ansatz für Innovationsprozesse von Dienstleistungen vor, ein „Multidimensionales Service Prototyping“.
Innovation von Dienstleistungen wird durch den Einsatz von Service Prototypen agiler und kundenorientierter. Methoden und die Umsetzung des Prototyping werden dargestellt und erläutert.
In Anwendungsbeispielen werden die Entwicklung technischer Dienstleistungen von Online-Beratungsautomaten bis zu Simulatoren für die Ausbildung von Maschinenbedienern präsentiert.
Prototypen sind in der Fahrzeugtechnik und im Werkzeugbau ein üblicher Entwicklungsschritt auf dem Weg zum marktreifen Produkt. Für Dienstleistungen hingegen gibt es noch kein verbindliches und wissenschaftlich erprobtes System zur Entwicklung von Prototypen.
Gleichzeitig gewinnt das Angebot von Produkt-Service-Systemen als Kombination aus technischen Gütern und Dienstleistungen stark an Bedeutung. Unternehmen müssen zunehmend komplexe Dienstleistungen neu entwickeln – verbunden mit der Herausforderung, bereits im Entwicklungsprozess über Servicekonzepte zu entscheiden, diese mit den Beteiligten zu kommunizieren und zu testen. Dafür können Service Prototypen entscheidende Beiträge leisten.
Videos per App: Laden Sie die Springer Nature More Media App kostenlos herunter - Abbildungen im Buch per App mit Handy oder Tablet scannen, um Videos zu streamen.
Details
- Publisher
- Springer Berlin Heidelberg
- Format
- Hardcover
- Published
- Dec 23, 2020
- ISBN-13
- 9783662607312
- Pages
- 250
- Printing
- Printed on demand
Multidimensionales Service Prototyping for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 49 | $65.99 | 12% off list |
| 50 – 99 | $65.24 | 13% off list |
| 100+ | $64.49 | 14% off list |
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For new managers and leadership cohorts, a chapter per session.
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