Neuromarketing: Practical Insights for Improving Customer Engagement
by Katie Hart
From $46.61 / copy at 25+ copies; lower per-copy prices at higher quantities (see Volume pricing) As low as $41.30 at 1,000+
Total $1,165.25
Format
The more copies, the less each one costs
Applied automatically in your cart. No code needed.
Turn this order into a program
Groups that order together often pair the copies with something more. We handle the extras so you don't have to.
Bookplates, tipped-in pages, belly bands or author signatures. Subject to publisher approval.
Customization options Ship to every readerOne address, many sites or individual recipients' homes, in the US and abroad.
Fulfillment options Pair it with a branded journalJournals with your logo or each reader's name, for the same group.
Branded journals
Bring in a speaker
BookPal is partnering with Talezo to help you find and book authors, speakers and performers for your event.
BookPal × TalezoNeuromarketing
Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact.
Neuromarketing is a practical guide for mid-career marketers who want to strengthen credibility and develop campaigns grounded in how people actually think, feel and decide. As competition intensifies and consumer behaviour becomes harder to predict, this book shows how to implement evidence-based techniques that enhance recall, deepen emotional resonance and improve results across channels.
Written by expert trainer Katie Hart, the book translates academic neuroscience into clear, actionable tools that marketers can apply immediately. Drawing on research and examples from brands including Aldi and Galaxy, it demonstrates how sensory cues, cognitive triggers and behavioural insights can be used to optimize strategy and improve performance.
You'll learn how to:
- Apply neuroscience principles to improve attention, memory and decision-making outcomes
- Implement sensory and emotional cues that strengthen brand recall and campaign resonance
- Analyze, test and refine creative ideas using behavioural insight
- Optimize messaging and targeting by understanding the unconscious drivers of consumer choice
- Use real-world examples to build your credibility and apply techniques across industries
With detailed chapters, practical models and insights backed by real brand research, Neuromarketing equips marketers to develop more effective strategies, deliver stronger results and stand out in a crowded marketplace.
Themes include: neuromarketing strategy, behavioural insight, sensory marketing, consumer decision making, creative optimization, campaign effectiveness
Details
- Publisher
- Kogan Page
- Author
- Katie Hart
- Format
- Hardcover
- Published
- Mar 31, 2026
- ISBN-13
- 9781398622784
- ISBN-10
- 1398622788
- Pages
- 264
- Carton quantity
- 20 copies
Neuromarketing for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $46.61 | 21% off list |
| 100 – 249 | $44.84 | 24% off list |
| 250 – 499 | $44.25 | 25% off list |
| 500 – 999 | $42.48 | 28% off list |
| 1,000+ | $41.30 | 30% off list |
Popular for
For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
A takeaway attendees will actually read, delivered to your venue.
Where can I buy 100 copies of Neuromarketing?
BookPal sells Neuromarketing in quantity. At 100 copies the price is $44.84 a copy, against a list price of $59.00, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
- New books only, straight from the publisher
- Volume prices apply automatically in the cart, with no code needed
- Order at least 10 business days before you need the books (11 from mid-November through December)
What does Neuromarketing cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $46.61 (21% off list); 100 to 249 copies, $44.84 (24% off list); 250 to 499 copies, $44.25 (25% off list); 500 to 999 copies, $42.48 (28% off list); 1,000+ copies, $41.30 (30% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
How fast can I get copies of Neuromarketing?
Need them by a specific date? Request a quote and we'll confirm timing before you pay.
Can you ship to several locations or people's homes?
Yes. We ship group orders to one address, to multiple sites, or to individual recipients, in the US and internationally. See fulfillment options.
Can I get a formal quote for approval before ordering?
Yes. Request a quote and we'll send a PDF you can forward for approval.
Do you accept purchase orders and tax-exempt orders?
Yes. We accept purchase orders upon approval, as well as cards, PayPal, ACH, wire transfers and checks. BookPal is a tax-exempt supplier in all 50 states. See purchase orders and sales tax exemption.
What if I find a lower price?
Send us the link. We match prices from other booksellers and distributors on a new copy in the same edition, available to ship in the quantity you need. Clearance sales and pricing errors are the exception, and we'll tell you quickly if that's the case. Start a price match.
Write a Review
Neuromarketing: Practical Insights for Improving Customer Engagement
Teams also order
A colleague asked you to approve this order
Your quote list
Add books as you browse, then request one quote for all of them.