Overview
′The descriptive insights portray in depth both the pros and cons of specific perspective such that the reader is left with a comprehensive overview of the issue being discussed. Overall, it probably works best as a student textbook.′ - Paul Hannon, International Small Business JournalExamining in detail the whole process of introducing a new product or service, this book provides a framework for thinking through the issues in new venture performance. Topics covered include entry timing, market conditions, focus or breadth of entry scope, product or process mimicry, creation and development of entry barriers, and differences between individual and corporate ventures.
The book, New Venture Strategy: Timing, Environmental Uncertainty, and Performance (Entrepreneurship & the Management of Growing Enterprises) [Bulk, Wholesale, Quantity] ISBN#9780761913535 in Hardcover by Dean A. Shepherd, Mark Shanley may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
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