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One Click: Jeff Bezos and the Rise of Amazon.com book cover by Richard L. Brandt
Paperback

One Click: Jeff Bezos and the Rise of Amazon.com

by Richard L. Brandt

$8.68 / copy at 25+ copies As low as $7.00 at 1,000+Your best volume price

Total $217.00

Paperback · 240 pages Penguin Publishing Group · 2012

Format

Paperback
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About the book

One Click

Amazon’s business model is deceptively simple: Make online shopping so easy and convenient that customers won’t think twice. It almost can be summed up by the button on every page: “Buy now with one click.”

Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the founder and CEO, whose unique combination of character traits and business strategy has driven Amazon to the top of the online retail world. Richard Brandt charts Bezos’s rise from computer nerd to world-changing entrepreneur.

Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon’s ongoing evolution is a case study in how to reinvent an entire industry, and one that businesses today ignore at their peril.

The book, One Click: Jeff Bezos and the Rise of Amazon.com [Bulk, Wholesale, Quantity] ISBN#9781591845850 in Paperback by Richard L. Brandt may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Publisher
Penguin Publishing Group
Author
Richard L. Brandt
Format
Paperback
Published
Dec 31, 2012
ISBN-13
9781591845850
ISBN-10
1591845858
Pages
240
Carton quantity
64 copies
Buying for a group

One Click in bulk: pricing

Volume pricing applies automatically in your cart. No codes, no account needed.

CopiesPrice per copyYou save
25 – 99 $8.68 38% off list
100 – 249 $8.12 42% off list
250 – 499 $7.56 46% off list
500 – 999 $7.28 48% off list
1,000+ $7.00 50% off list
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