Ongoing Crisis Communication: Planning, Managing, and Responding [9781071936634]

Overview

Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis and provides guidelines for how best to act and react in an emergency situation. The Seventh Edition includes new coverage of the integration of social media platforms and various AI applications in crisis management and communication, risk management, internal crisis communication, and post-alert messaging. The revised edition also draws upon recent trends and insights from management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research.

The book, Ongoing Crisis Communication: Planning, Managing, and Responding [Bulk, Wholesale, Quantity] ISBN#9781071936634 in Paperback by W. Timothy Coombs may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.