Open Evaluation: Integrating Users into the Selection of New Product Ideas (Markt- und Unternehmensentwicklung Markets and Organisations) [9783834944863]

Overview

Selecting new product or service ideas that are worthwhile to be  exploited has always been a major challenge to firms of all kinds. Recent developments, however, add a new facet to the evaluation challenge. Initiatives such as innovation contests, in which interested users may submit their ideas or solutions to firm relevant problems, frequently lead to several tens of thousands of submissions. Consequently, solutions are needed that help identifying the most promising ideas. The book “Open Evaluation” proposes a potential solution: integrating external stakeholders into the assessment of product and service ideas by means of IT, i.e. open evaluation. Based on both qualitative and quantitative research, the author examines design options, strategies, and the capacity of open evaluation to efficiently and effectively support decision-making for innovation. ​

The book, Open Evaluation: Integrating Users into the Selection of New Product Ideas (Markt- und Unternehmensentwicklung Markets and Organisations) [Bulk, Wholesale, Quantity] ISBN#9783834944863 in Paperback by Jörg Haller may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.