Opportunity Recognition: 15 Approaches for More Business Growth
by Andreas Engelen, Clara von Gagern and Monika Engelen
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BookPal × TalezoOpportunity Recognition
The textbook contains a comprehensive presentation of tools that can be used to systematically generate innovative ideas for new business growth ("opportunities"). In practice, it can be observed that companies make considerable efforts to identify ideas for innovations that can decisively shape their industry. The reason for this is not least the knowledge that a missed wave of innovation can lead to major problems for the entire company. A central finding of business management research is that ideas for generating future growth opportunities are often not a product of chance, but the results of systematic analyses.
The authors provide a structured and comprehensive overview of the most important tools for identifying new growth opportunities. They distinguish between company-related, market-related and environment-related approaches, incorporate numerous practical examples and provide application-oriented assistance with these tools.
The second edition of the book incorporates the latest research findings, some examples have been updated and supplemented, and the book has been expanded to include practical application tasks for teaching and practical workshops.
The book, Opportunity Recognition: 15 Approaches for More Business Growth [Bulk, Wholesale, Quantity] ISBN#9783658398101 in Paperback by Andreas Engelen, Clara von Gagern, Monika Engelen may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
- Publisher
- Springer Fachmedien Wiesbaden
- Authors
- Andreas Engelen, Clara von Gagern, Monika Engelen
- Format
- Paperback
- Published
- Mar 24, 2023
- ISBN-13
- 9783658398101
- Pages
- 266
- Printing
- Printed on demand
Opportunity Recognition for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 49 | $96.79 | 12% off list |
| 50 – 99 | $95.69 | 13% off list |
| 100+ | $94.59 | 14% off list |
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For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
A takeaway attendees will actually read, delivered to your venue.
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