Perceived Brand Localness: An Empirical Study of the German Fashion Market (Business Analytics) [9783658287665]

Name: Perceived Brand Localness: An Empirical Study of the German Fashion Market (Business Analytics) [9783658287665]
SKU: 9783658287665
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Author: Jörg Igelbrink

Paperback

SKU: 9783658287665

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Paperback

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Overview

Jörg Igelbrink’s study provides the disclosure of a comprehensive explanation approach of the consumers purchase motivation and attitude towards local fashion brands. The structure equation model reveals six direct impacts on the consumers LFB attitude. The author’s findings identify a new consumer typology presenting a model of four positive consumer-attitude-types such as the influencing Realign Performance Advocates. In the research field of consumer behaviour the new consumer typology illustrates both the consumer purchase motivation and derived local fashion brand positioning.

The book, Perceived Brand Localness: An Empirical Study of the German Fashion Market (Business Analytics) [Bulk, Wholesale, Quantity] ISBN#9783658287665 in Paperback by Jörg Igelbrink may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Jörg Igelbrink

Format:

Paperback

Publication Date:

12/03/2019

ISBN-13:

9783658287665

Pages:

320

Publisher:

Springer Fachmedien Wiesbaden

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