Persuasive Messages: The Process of Influence
by William Benoit and Pamela Benoit
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BookPal × TalezoPersuasive Messages
- A guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and application
- Offers a new approach using the Cognitive Response Model, which places a special emphasis on audiences, and how they react to, or process, persuasive messages
- Covers a broad range of issues including: the relationship between attitudes and behaviour; the nature of ethics in persuasion; dealing with hostile and multiple audiences; and theories of persuasion, including consistency, social judgment, and reasoned action
- Teaches readers to be critical consumers of persuasive messages by discussing persuasion in advertising and in politics
- Lecturer resources available at www.blackwellpublishing.com/benoit
Details
- Publisher
- Wiley
- Authors
- William Benoit, Pamela Benoit
- Format
- Paperback
- Published
- Jan 22, 2008
- ISBN-13
- 9781405158213
- Pages
- 288
- Carton quantity
- 14 copies
- Printing
- Printed on demand
Persuasive Messages for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 49 | $74.83 | 4% off list |
| 50 – 99 | $74.05 | 5% off list |
| 100+ | $73.27 | 6% off list |
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Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 49 copies, $74.83 (4% off list); 50 to 99 copies, $74.05 (5% off list); 100+ copies, $73.27 (6% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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