Potential-ize: How Leaders Unlock Human Potential in the Age of AI
From $17.81 / copy at 25+ copies; lower per-copy prices at higher quantities (see Volume pricing) As low as $15.65 at 1,000+
Total $445.25
Format
The more copies, the less each one costs
Applied automatically in your cart. No code needed.
Turn this order into a program
Groups that order together often pair the copies with something more. We handle the extras so you don't have to.
Bookplates, tipped-in pages, belly bands or author signatures. Subject to publisher approval.
Customization options Ship to every readerOne address, many sites or individual recipients' homes, in the US and abroad.
Fulfillment options Pair it with a branded journalJournals with your logo or each reader's name, for the same group.
Branded journals
Bring in a speaker
BookPal is partnering with Talezo to help you find and book authors, speakers and performers for your event.
BookPal × TalezoPotential-ize
"Andrew Bryant's work on self-leadership has been cited in over 150 research papers. In Potential-ize, he brilliantly expands this foundation to show how we can all achieve far more than we believe possible." ―Dr. Tanvi Gautam, multi-award winning global keynote speaker and author of Deep Collaboration
We are in a “Potential Crisis.”
Leaders are trapped in outdated approaches to human development because AI has fundamentally changed what skills matter.
In his groundbreaking new book, renowned self-leadership expert Andrew Bryant delivers a roadmap to understanding and unleashing human potential in an age of AI.
The book centers on a six-element IGNITE framework for systematic human development:
- INSPIRE: Find your spark and take control of your story
- GUIDE: Navigate with wisdom through mentorship and feedback
- NURTURE: Create conditions for growth through belief and belonging
- INTEGRATE: Combine human intelligence with AI capabilities
- TRANSFORM: Turn challenges into catalysts for development
- EVALUATE: Sustain and scale impact through continuous learning
Your potential multiplies when you unlock it in others. In an age of artificial intelligence, our greatest opportunity isn't competing with machines but amplifying what makes us uniquely human: our capacity for wisdom, compassion, creativity, and the ability to inspire others to excellence.
The book is rich with inspiring stories and interviews from businesspeople, Olympic athletes, thought leaders, and mentors that drive home the understanding of the concepts.
Key Insights
- AI Amplifies Rather Than Replaces: The future belongs to human-AI collaboration, not competition
- Potential is Process, Not Outcome: It's about continuous expansion of capabilities
- Self-Leadership is the Foundation: You must lead yourself before leading others
- Competence Before Passion: Build skills systematically; passion follows mastery
- Adversity as the Catalyst: Challenges reveal and develop capabilities that comfort cannot
- Culture Eats Strategy: Creating the right environment matters more than perfect plans
- Belief and Belonging Drive Performance: People need to feel capable and connected
- Leadership Evolution Required: Traditional command-and-control fails in AI age
Whether you're seeking to potentialize yourself or a team, company, or community, Potential-ize is an essential guide and toolkit.
Details
- Publisher
- Wiley
- Author
- Andrew Bryant
- Format
- Hardcover
- Published
- Feb 9, 2026
- ISBN-13
- 9781907312922
- Pages
- 304
- Carton quantity
- 22 copies
Potential-ize for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $17.81 | 34% off list |
| 100 – 249 | $17.27 | 36% off list |
| 250 – 499 | $16.73 | 38% off list |
| 500 – 999 | $16.19 | 40% off list |
| 1,000+ | $15.65 | 42% off list |
Popular for
A copy for every member, on one order.
A book for every attendee, delivered to your venue.
For clients, staff, members or volunteers.
Where can I buy 100 copies of Potential-ize?
BookPal sells Potential-ize in quantity. At 100 copies the price is $17.27 a copy, against a list price of $26.99, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
- New books only, straight from the publisher
- Volume prices apply automatically in the cart, with no code needed
- Order at least 10 business days before you need the books (11 from mid-November through December)
What does Potential-ize cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $17.81 (34% off list); 100 to 249 copies, $17.27 (36% off list); 250 to 499 copies, $16.73 (38% off list); 500 to 999 copies, $16.19 (40% off list); 1,000+ copies, $15.65 (42% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
How fast can I get copies of Potential-ize?
Need them by a specific date? Request a quote and we'll confirm timing before you pay.
Can you ship to several locations or people's homes?
Yes. We ship group orders to one address, to multiple sites, or to individual recipients, in the US and internationally. See fulfillment options.
Can I get a formal quote for approval before ordering?
Yes. Request a quote and we'll send a PDF you can forward for approval.
Do you accept purchase orders and tax-exempt orders?
Yes. We accept purchase orders upon approval, as well as cards, PayPal, ACH, wire transfers and checks. BookPal is a tax-exempt supplier in all 50 states. See purchase orders and sales tax exemption.
What if I find a lower price?
Send us the link. We match prices from other booksellers and distributors on a new copy in the same edition, available to ship in the quantity you need. Clearance sales and pricing errors are the exception, and we'll tell you quickly if that's the case. Start a price match.
Write a Review
Potential-ize: How Leaders Unlock Human Potential in the Age of AI
Groups also order
A colleague asked you to approve this order
Your quote list
Add books as you browse, then request one quote for all of them.